Direct Access to Reviews | ✅ Yes, directly opens the review form. | ❌ No, users must find the review button. |
See Menu / Book Table / Order | ❌ No, only opens review form. | ✅ Yes, users can see menus, make reservations, or order online. |
Authentication Behavior | 🔒 Requires authentication before opening the review form. | 🔓 Opens business page first, then asks for authentication if the user clicks "Write a Review." |
Best Use Case | ✅ Best if you want a fast, direct review submission. | ✅ Best if you want users to explore your business before reviewing. |
Ease of Use | ✅ Very easy, one-click to leave a review. | ❌ Requires navigating through Google Maps first. |
User Experience | ⚡ Fast and direct. Less friction. | ⏳ Slower, since users must locate the review button manually. |
URL Length | 🔗 Slightly longer but still easy to share. | 🔗 Shorter and looks cleaner. |
User Friction | ✅ Lower - users are immediately prompted to leave a review. | ❌ Higher - some users may get lost or not find the review option. |